Blog Post by Philip Reitsperger and Manuel Wegrostek | Aug 28, 2023 The buzz surrounding generative AI has become inescapable in today’s evolving technological landscape. Conversations about its potential and impact fill news articles, social media feeds, and...
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Presumptive AI. Generated images with the power to alter public opinion.
Pay twice? Performance and Usage.
Blog Post Fees for creative services are usually calculated by two factors: a part for the creative service, the performance fee, and a piece for using the work, the usage fee. This circumstance is often difficult for customers to understand. After all, why should you...
Identity Lab wins the coveted Red Dot Award 2023
Blog Post A bit crazy but true: We are proud and delighted to announce that we will be receiving the Red Dot Award 2023 for www.identitylab.at on November 3rd, 2023, in Berlin. The Red Dot Award – A recognition of excellence in design The Red Dot Award,...
Persona UX: What does the upper middle class think?
Blog Post by Philip Reitsperger and Manuel Wegrostek | Mar 30, 2023 Developing products or services that meet the preferences of certain sections of society can be a challenging task. In this article, we introduce four personalities from the upper class. Each with...
Adidas vs civil society? Trademarks and law!
Blog Post According to a report by the Guardian, Adidas took action against the grassroots movement Black Lives Matter. After a public outcry, however, Adidas immediately withdrew its opposition a few days later. The subject of the dispute is three stripes that appear...
The worst nightmare of the creative class? DALL· E 2!
Blog Post Artificial Intelligence DALL-E 2: Controversy Surrounding Text-Driven Image Generation. Photographers, illustrators, and designers feel threatened by the easy and legally undefined ways of utilization. What is Dall E 2? DALL-E is an artificial intelligence...
cyber attack? 4 steps to secure a website!
Blog Post Exciting Project: Securing and Restoring a Website After Attacks from Hong Kong. Find out how we successfully restored content and got the website up and running again after facing cyberattacks from Hong Kong. Cyber attacks are no longer the exception but...
8 design disciplines help differentiate products in the marketplace.
Blog Post Using design to differentiate companies from competitors creates a lasting impression on customers. But which design discipline brings which advantages in communication? Branding: The foundation of a brand’s identity. The concept of branding, or using...
Everything you need to know about SEO in 2023 if you don’t want to know about it.
Blog Post The topic of SEO is complex for most to get their head around. What is the point of SEO? Who benefits from it? What does it do? Can an online presence work without SEO? Since our clients often receive offers from SEO consultants and can not assess the...
Strategy and communication for SMEs.
Blog Post Since the end of 2020, we have been supporting the Bavarian family-owned company Trob in its brand development. At the beginning of our work, we created a solid communication strategy. This strategy supports all communicative decisions as a home base for...
The Kingdom of God: Brand Architecture.
Blog Post Some build houses, others cities, and yet others empires. Brand Architecture: What models are there? What are the advantages and disadvantages? What is brand architecture and what is it for? Brand architecture refers to the strategic structure of offerings,...
Branding Explained: A comprehensive introduction to the world of branding
Blog Post Branding: Not Just for Top Clubs! Discover why even mid-sized companies can benefit from democratized communication and lower costs in the digital era. What does branding mean? Branding refers to the strategic development of a brand identity. The aim of...
Lost in translation in communication?
Blog Post Two of the most important attributes in corporate communication are coherence and consistency. These factors determine whether and how messages are effective across various channels. How can one ensure that communication remains clear and trustworthy? What...
Cats and dishwashing liquid: what do humans want?
Blog Post For the development of communication, it’s important to have knowledge about target audiences and their behaviour in media usage. Where does this knowledge come from and how can it be obtained? Socio-economic milieu studies provide an overview....
6 effective methods for successful communication
Blog Post Successful communication: tips for listening, appreciation and a reflected point of view. First of all, what is communication? In literature, communication is defined as the exchange of information. This exchange takes place between individuals, groups, or...
Rich Uncle Pennybags: budgets and resources?
Blog Post Communication work is costly and labour-intensive. Following: basic ideas for resource planning in the communication of medium-sized companies. Communication goals! This is important! Defining communication goals is often a challenge for medium-sized...