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This image shows the logo of the red Dot Design Award 2023, which Identity Lab won.

Blog Post

Pay twice? Performance and Usage.

Pay twice? Performance and Usage.

Blog Post Fees for creative services are usually calculated by two factors: a part for the creative service, the performance fee, and a piece for using the work, the usage fee. This circumstance is often difficult for customers to understand. After all, why should you...

Strategy and communication for SMEs.

Strategy and communication for SMEs.

Blog Post Since the end of 2020, we have been supporting the Bavarian family-owned company Trob in its brand development. At the beginning of our work, we created a solid communication strategy. This strategy supports all communicative decisions as a home base for...

The Kingdom of God: Brand Architecture.

The Kingdom of God: Brand Architecture.

Blog Post Some build houses, others cities, and yet others empires. Brand Architecture: What models are there? What are the advantages and disadvantages? What is brand architecture and what is it for? Brand architecture refers to the strategic structure of offerings,...

Lost in translation in communication?

Lost in translation in communication?

Blog Post Two of the most important attributes in corporate communication are coherence and consistency. These factors determine whether and how messages are effective across various channels. How can one ensure that communication remains clear and trustworthy? What...

Rich Uncle Pennybags: budgets and resources?

Rich Uncle Pennybags: budgets and resources?

Blog Post Communication work is costly and labour-intensive. Following: basic ideas for resource planning in the communication of medium-sized companies. Communication goals! This is important! Defining communication goals is often a challenge for medium-sized...