by Philip Reitsperger and Manuel Wegrostek | Oct 14, 2022What is Dall E 2? Dall E is an artificial intelligence developed by OpenAI. OpenAI describes itself as an AI research and deployment company and says about itself: OpenAI’s mission is to ensure that artificial...
The E-Scooter Regulation Shift – it is coming! When more and more e-scooters appeared in Vienna at the end of the 10s, the hype about the then-still inexpensive means of transportation was great. Focused on young consumers, the offer promised green mobility at a low...
Cyber attacks - not the exception, but the rule. Hacker attacks destroy websites, steal customer data, encrypt entire IT systems of companies and thus cause considerable economic damage. In Austria, the number of ransomware attacks has increased sharply. According to...
Branding: The foundation of a brand's identity. The concept of branding, the use of a name, symbol or design to identify a product or business, has existed for thousands of years. Even farmers "branded" their livestock and identified their handmade goods. Branding as...
What is SEO? The abbreviation SEO stands for search engine optimisation. SEO describes the practice of getting the best possible, i.e. early ranked, position in a Google search query. The front places are particularly coveted here. These guarantees to land on the...
What is a communication strategy? The term communication strategy is challenging and often uncharted territory for SMEs. Yet it conceals essential considerations for long-term success and authentic communications work. In short, a communication strategy defines...
What is brand architecture, and what is it suitable for? Brand architecture is an organisation's strategic structure of offerings, products and labels. It shows their points of contact and demarcation. Imagine you throw a stone into a lake. If the rock falls into the...
Everyone knows what branding is, right? Branding is the strategic development of a brand. Branding uses communication and marketing to create an independent image that is distinguishable from competitors. Through branding, specific characteristics are attributed to...
What is coherence and consistency in communication? In communication, coherency describes the structural quality of content. Coherency is high if the content works well regarding its logical structure. Consistency, on the other hand, represents the content's aesthetic...
Socioeconomic milieu studies provide an overview. What people want has to do with their social and economic environment. Every day, they tell each other who they are and where they belong through their consumption decisions. Milieu studies provide an overview of which...
First things first: What is communication? In the literature, communication is defined as the exchange of information. This happens between one and a second person, groups or people and their environment. Two levels make up communication. Communication works on two...
Communication goals! This is important! It is often challenging for medium-sized companies to define their communication goals. Focus on "the real work" and lack of specialist know-how prevent this. As a result, companies and organisations become dependent on...
