Strategy and communication for SMEs.
Since the end of 2020, we have been supporting the Bavarian family-owned company Trob in its brand development. At the beginning of our work, we created a solid communication strategy. This strategy supports all communicative decisions as a home base for content and structure. But for a long time, it was not clear to our client Trob what a communication strategy brings in the long run. This blog post summarises why it is vital for ongoing brand building.
2x bezahlen? Leistungs- und Nutzungshonorar!
von Philip Reitsperger und Manuel Wegrostek | Mar 30, 2023Honorare für kreative Leistungen setzten sich aus landläufig aus zwei Faktoren zusammen: einem Teil für die kreative Leistung, das Leistungshonorar und einem Teil für die Nutzung dieser, das Nutzungshonorar....
Persona UX: What does the upper middle class think?
by Philip Reitsperger | Apr 19, 2023Developing products or services that meet the preferences of certain sections of society can be a challenging task. In this article, we introduce four personalities from the upper class. Each with different characteristics that help...
Adidas vs civil society? Trademarks and law!
by Philip Reitsperger | Apr 19, 2023According to a report by the Guardian, Adidas took action against the grassroots movement Black Lives Matter. After a public outcry, however, Adidas immediately withdrew its opposition a few days later. The subject of the dispute is...