Strategy and communication for SMEs.
Since the end of 2020, we have been supporting the Bavarian family-owned company Trob in its brand development. At the beginning of our work, we created a solid communication strategy. This strategy supports all communicative decisions as a home base for content and structure. But for a long time, it was not clear to our client Trob what a communication strategy brings in the long run. This blog post summarises why it is vital for ongoing brand building.
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