Adidas vs civil society? Trademarks and law!
by Philip Reitsperger | Apr 19, 2023
According to a report by the Guardian, Adidas took action against the grassroots movement Black Lives Matter. After a public outcry, however, Adidas immediately withdrew its opposition a few days later.
The subject of the dispute is three stripes that appear both in the signets of the brand giant and the movement. Adidas argues the movement’s logo is too similar. Can there be confusion? And how does it come about that global companies come into conflict with civil movements?

2x bezahlen? Leistungs- und Nutzungshonorar!
von Philip Reitsperger und Manuel Wegrostek | Mar 30, 2023Honorare für kreative Leistungen setzten sich aus landläufig aus zwei Faktoren zusammen: einem Teil für die kreative Leistung, das Leistungshonorar und einem Teil für die Nutzung dieser, das Nutzungshonorar....
Persona UX: What does the upper middle class think?
by Philip Reitsperger | Apr 19, 2023Developing products or services that meet the preferences of certain sections of society can be a challenging task. In this article, we introduce four personalities from the upper class. Each with different characteristics that help...
The worst nightmare of the creative class? DALL· E 2!
by Philip Reitsperger and Manuel Wegrostek | Oct 14, 2022What is Dall E 2? Dall E is an artificial intelligence developed by OpenAI. OpenAI describes itself as an AI research and deployment company and says about itself: OpenAI’s mission is to ensure that artificial...