Branding and identity? Not smooth and slippery, but with corners, edges and character!
In contrast to other design offices and advertising agencies, we work personally and intensively with our customers. In this way, we create highly customized solutions that are unique and sophisticated in design.
Branding, a definition:
Develop brands to win customer loyalty.
Our services
Branding is a comprehensive process that includes various sub-areas. Depending on the context, we bring in our research, strategy and development expertise.
- Brand strategy development
- Development of the brand message
- Brand names and slogan creation
- Visual Design Systems
- Creation of brand style guides
- Development of the brand voice
- Development of brand architecture
- Market research and analysis
Brand Identity
The visual and emotional elements are crucial to a brand’s identity.
A clear brand identity enables quick recognition and conveys clear messages in analogue and digital media. This creates a uniform and trustworthy market presence. We develop new brand appearances and sharpen existing ones.
Visual Design Systems
A consistent and uniform appearance is crucial.
A straightforward design system is crucial for quick recognition and clear messages. This creates a uniform and trustworthy market presence that promotes the recognition and loyalty of the target group.
We create design systems for all communication channels and summarize them in brand guidelines that apply to local and international markets.
brand architecture
The strategic development of offers, products and brands.
Where do messages and target groups overlap? Which different business models are suitable for brand structures? We help brands to position their offers and services in a meaningful way.
Read more?
The Kingdom of God: Brand Architecture.
Brand strategy and brand messages
address target groups specifically.
Brand messages should be developed individually for each target group, as customer needs and expectations can differ depending on the target group.
We support you in determining target groups, understanding their needs and constructing suitable messages that generate resonance.
Read more?
Persona UX: What does the upper middle class think?
Market research and analysis
With an overview of new products and improved communication.
A better understanding of the target groups, the identification of market opportunities, the development of products and services and the improvement of the marketing strategy.
