6 effective methods for successful communication

by | Jan 19, 2023

Successful communication: tips for listening, appreciation and a reflected point of view.

First of all, what is communication?

In literature, communication is defined as the exchange of information. This exchange takes place between individuals, groups, or people and their environment.

There are two levels of communication.

Communication occurs on two levels: factual and emotional. On the factual level, the content must be logically and persuasively structured. This is referred to as consistency and coherence in content. Whether the content also needs to be factually accurate depends on the context. Nevertheless, humans are driven by emotions. Despite our often rational portrayal, we are ultimately guided by emotions. Our actions, beliefs, and purchasing decisions are always made from an emotional perspective. Successful communication recognizes the power of emotions and harnesses them.

Personal vs impersonal communication.

Not every content or story is suitable for all forms of communication. We distinguish between personal communication (oral) and impersonal communication (such as texts and images). Some content is better conveyed personally. However, others benefit from impersonal communication as it can reach a larger number of people more quickly, is not tied to a specific time, and can be emotionally enhanced through images and videos.

Repetition ≠ redundancy in communication.

Once something has been communicated, it does not necessarily mean that it has been received by the recipients. People are bombarded with hundreds of messages daily. To manage this information overload, we filter out a large portion of it. Repetitions in communication help to break through to the recipients. The content of the message should remain unchanged, but the form can vary.

Successful communication reflects the point of view in context.

Defining one’s own position or that of a company is not easy. With increasing complexity, such as involving various decision-makers, it becomes more challenging to do so successfully. However, in complex environments, it is particularly important to know your own standpoint and to document it in writing to communicate clearly and swiftly. Ultimately, clear guidelines and understanding among all parties involved are necessary.

In a globalized world, people, markets, and consumers differ from one another. Effective communication reflects this diversity and takes into account the recipients’ life experiences. Understanding the context is crucial in this regard.

Not every communication channel is equally relevant.

Communication channels have different characteristics. Some are faster, while others are slower. Some can accommodate more content, while others have limitations. Successful communication acknowledges that the choice of channel is crucial for delivering the message effectively.

Conclusion: Successful communication requires attention and structure.

Successful communication is based on continuity. Working on the communication of a company or organization is an ongoing task. Successful communication reflects this by integrating various measures together.