From advice to implementation: sustainably strengthening brands.

First-class communication work and accurate design start long before the process of developing ideas, products and offers.

In order to create lasting solutions, the first step is to create a knowledge base using a brand’s specific situation, options and risks.

We have learned through experience that training a company’s employees can be far more powerful than passing on necessary optimization processes to a consulting company.

Identity Lab works with each client as a partner in business development processes.

In this way, we help to strengthen brand equity, promote innovation and development skills, and support projects.


  • Brand development
  • Communication strategy
  • Product & service development

Case Study

Brand development for innovative bike manufacturer woom from Austria.

The company’s umbrella brand was repositioned. This lead to various new products – including the manufacturer’s first children’s e-mountain bike and the “Worn To Be Wild” clothing line.

Case Study

Brand development and architecture for the mobile text recognition app Anyline.

IDL supported the brand Anyline in a strategic and visual redesign process from 2019 onwards. This resulted in a “brand toolbox” consisting of positioning workshops with the management level, daily implementations of the corporate identity and bi-weekly consulting units.

Case Study

Brand development with 120 years of history: printer and media producer Kastner AG.

Medienhaus Kastner AG, an employer of 150 people in Germany, was repositioned over the course of 2 years in the form of monthly design sprints with employees and management.

This led to a new market position of the company in three areas of offerings and services, and a clear communication language across all channels.

Our process

Knowledge exchange, cooperation and creativity.

Our approach when developing brands is based on the principle of promoting knowledge exchange and collaboration within a company and with their employees

Together with our clients, we develop tailor-made solutions for brand positioning, new product lines, brand identities, and communication strategies.



Problems often hide where they are not expected. We help our clients to find and define their brand or communication goals, and then to develop individual strategies and solutions based on specific goals.


Through design sprints and workshops, we work with clients to develop models, ideas and plans for the best possible response to each challenge. We summarize the results in detail in the form of action plans, target definitions and timetables


Even the best plans change – constantly. That is why we work alongside our customers as partners during the implementation phase and train employees to implement new solutions.


Internally and externally, we are geared to the needs of our customers.

Unlike other consulting firms, we do not follow a principle that we transfer to all customers. We approach challenges and opportunities individually and create bespoke solutions.

Blank Manuskript |
Visual Identity

Internationally successful, Blank Manuskript released their third album, “Himmelfahrt”, in 2020.