Identity Lab
Identity Lab is a design studio based in Vienna, specialising in brand development, brand strategy, rebranding, as well as atmospheric and experience-oriented interior design. The studio supports companies and organisations in developing strong, independent brand identities. Using a holistic approach, Identity Lab combines conceptual design with modern technology to give brands a distinctive visual and emotional presence. The focus is on telling precisely developed brand stories tailored to the brand and target group.
Identity Lab was founded over ten years ago by Philip Reitsperger. His attitude: Design is not an end in itself, but a tool to make meaning, attitude and content visible. For each project, the studio assembles a tailored team of experts from different disciplines. A structured brand development process and targeted workshops form the basis for developing identities, claims and brand names together with customers. The clear process structure creates space for creativity and leads to comprehensible, reliable results.
In addition to classic communication and web design projects, Identity Lab also develops spatial brand experiences that allow visitors to specifically immerse themselves in brand worlds. The focus is on consistency in appearance, the development of strong visual identities and clear positioning in the competitive environment. Touchpoints such as websites and digital channels play a central role in brand management. From the strategic concept to design to implementation, Identity Lab accompanies its clients through the entire creative process.
Close collaboration with customers is an essential part of how we work. Empathy, precision and a clear view of what is important enable solutions that are authentic, independent and sustainably effective.
Identity Lab has received multiple awards for its work, including the Red Dot Award in 2023 and 2025.
Identity Lab was founded over ten years ago by Philip Reitsperger. His attitude: Design is not an end in itself, but a tool to make meaning, attitude and content visible. For each project, the studio assembles a tailored team of experts from different disciplines. A structured brand development process and targeted workshops form the basis for developing identities, claims and brand names together with customers. The clear process structure creates space for creativity and leads to comprehensible, reliable results.
In addition to classic communication and web design projects, Identity Lab also develops spatial brand experiences that allow visitors to specifically immerse themselves in brand worlds. The focus is on consistency in appearance, the development of strong visual identities and clear positioning in the competitive environment. Touchpoints such as websites and digital channels play a central role in brand management. From the strategic concept to design to implementation, Identity Lab accompanies its clients through the entire creative process.
Close collaboration with customers is an essential part of how we work. Empathy, precision and a clear view of what is important enable solutions that are authentic, independent and sustainably effective.
Identity Lab has received multiple awards for its work, including the Red Dot Award in 2023 and 2025.
We implemented the "Brain Health" project with an innovative design concept that enables effective communication on the topic of dementia and Alzheimer's disease. The combination of appealing visual design and empathetic narrative creates an atmosphere that inspires courage and reduces fear.
The Red Dot Award 2025 recognises this achievement and confirms our ability to translate complex and sensitive topics into compelling brand and communication concepts. The project demonstrates how design can be used as a tool to make socially relevant content understandable and accessible. What sets us apart from other agencies lies in our holistic approach, which combines visual identity, storytelling, and user experience. The result is that we created something for the target audience that is not only aesthetically compelling but also creates genuine connections and offers lasting added value. The award and the positive response underscore the success of the project and demonstrate the effectiveness of our approach. Our clients confirm that choosing Identity Lab as their agency was the right choice, as the quality and added value of our work clearly sets them apart from other providers.
The Red Dot Award 2025 recognises this achievement and confirms our ability to translate complex and sensitive topics into compelling brand and communication concepts. The project demonstrates how design can be used as a tool to make socially relevant content understandable and accessible. What sets us apart from other agencies lies in our holistic approach, which combines visual identity, storytelling, and user experience. The result is that we created something for the target audience that is not only aesthetically compelling but also creates genuine connections and offers lasting added value. The award and the positive response underscore the success of the project and demonstrate the effectiveness of our approach. Our clients confirm that choosing Identity Lab as their agency was the right choice, as the quality and added value of our work clearly sets them apart from other providers.
Design & communication as well as atmospheric and experience-oriented spaces for brands, stories and companies… that’s what we do!
Identity Lab ist ein Designstudio aus Wien – spezialisiert auf Kommunikation sowie atmosphärische und erlebnisorientierte Räume.
digital
und
analogue
How we work?
Our approach to communication work consists of three interconnected areas that together ensure greater efficiency.
Design
moreWe develop concise design systems that combine aesthetics and strategy. From conception to implementation, we create a consistent visual identity that brings brands to life and builds emotional connection – clear, differentiated, and well-thought-out at every level.
In the area of web design & UX/UI, we create intuitive and high-performance user experiences. We combine design, technology, and user research to develop websites that are not only visually compelling but also strategically functional – for measurable results and sustainable digital brand perception.
Movement brings stories to life. With motion design and animation, we add dynamism, depth, and character to content. Whether for digital campaigns, social media, or brand films – we use animation specifically to convey complex messages emotionally and concisely and to visually reinforce the brand's presence.
We conceive and design brand spaces and experiential spaces that translate identity and emotion into physical environments. From exhibitions and trade fair booths to interactive installations, we develop multisensory brand experiences that leave a lasting impression on visitors and bring brand messages to life in a spatial sense.
Production
moreWe develop creative content. From the initial idea to the final production, we create tailor-made photos, videos, and editorial formats that convey attitude and generate attention. Our goal: content that is aesthetically compelling, strategically effective, and communicates authentically.
We produce photo and video content. From concept and storyboard to lighting design and direction and post-production, everything is created by a single creative team. Our focus is on visual clarity, emotional impact, and an aesthetic that translates brand messages into powerful, contemporary images – for campaigns, websites, and social media alike.
We produce photo and video content. From concept and storyboard to lighting design and direction and post-production, everything is created by a single creative team. Our focus is on visual clarity, emotional impact, and an aesthetic that translates brand messages into powerful, contemporary images – for campaigns, websites, and social media alike.
We accompany creative projects through to implementation. From material research and production planning to coordination with workshops and construction partners, we ensure smooth processes and the highest quality. Our understanding of design, technology, and haptics guarantees results that impress both in terms of design and craftsmanship.
Das Studio
Identity Lab was founded 13 years ago by Philip Reitsperger. Today, the studio collaborates with many people. Teams are assembled individually depending on the needs of each project.
