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transformative communication & design

transformative communication & design

Identity Lab is a design and communication partner for forward-thinking brands and companies.

Identity Lab Materials and Designs
Workshop and meeting room of Identity Lab
The Identity Lab Design Studio in Vienna.

Content, strategy, design: we work in a connective way.

Icon for Wesbite
Workshop and meeting room of Identity Lab

Youth Hotel Carinth

From grey energy to colourful profit.

A concept that meets the challenge of preserving the patina of the Carinth Youth Hotel and bringing in a breath of fresh air.

The Posthumanist

A magazine from a superhuman perspective.

The Posthumanist features art, design, technology and writing from more-than-human perspectives, inviting readers to imagine what living together on planet Earth could be.

This picture shows the magazine The Posthumanist.
A mountain panorama in the Lungau.
This picture shows the sections of the building.

Young Austria

A hotel transforms the future of hospitality.

A future concept for the hotel industry in Lungau.

This picture shows the Musikverein in Vienna.
This picture shows the Musikverein in Vienna.

Wiener Musikverein

Renewal of an institution’s digital presence.

A traditional concert hall in Vienna is renewing its digital communication.

Trob GmbH

Precise technology with precise communication.

How a hidden hero of the metal fabrication industry repositions services and businesses.

Photography of customer Trob's products
This photo shows many small metal parts.
This photo shows the album artwork of the Blank Manuscript release "Live Document".
This photo shows the album artwork of the Blank Manuscript release "Live Document".

Blank Manuskript

Album artwork for Austrian prog rock.

This picture shows a page of the sales folder of Kastner AG.
This picture shows an employee of Kastner AG.

Kastner Ag

How do you bring a 120-year-old print shop into the future?

nonconform

Combining digital and analog communication channels?

How participatory architects strive for consistency in communication.

This picture shows the nonconform team.
A photo of the Hotel Prater Glacis in Vienna.

Services

Holistic communication? Define, Create, Implement.

Our approach to communication work consists of three areas that build on each other, which together ensure more efficiency:

Identity and Design Development.

We design the character and appearance of brands, projects, restaurants, service providers and locations based on a strategic orientation.

Clients

Logo of Young Austria
Brand Narrative for Woom
Identity Design Spatial Design for Central Saint Martins London
Logo of the company Uber
Market Research, Identity Design, Communication Strategy, Communication Design, Design Management and Screen Design for Trob
Identity Design, Communication Design and Screen Design for the company Clevamama
Communication Desing and Communication Consultancy for SOS Children's Villages
Design Driven Innovation as part of an innovation team for Swiss Post
Brand Architecture for the media company Brutkasten
This picture shows the logo of the Musikverein.
Communication Design and Editorial Design for Theater an der Wien
Communication Consultancy, Design Management and Screen Design for the company nonconform

Drinks, interesting people and inspiring conversations?

From February 2023 we will invite you to our design studio in Vienna twice a year. We’ll provide drinks and music while you bring your exciting topics, openness and willingness to discuss.

Coming by?

Philip Reitsperger, founder and director of the design studio Identity Lab in Vienna.

Founded by Philip Reitsperger, our studio works with a network of people.

Philip’s interest in communication is built on telling engaging content that works in context. Design is essential, no question, but content, rhythm, and environment determine whether a design solution works.

Philip studied Innovation Management at Central Saint Martins in London and Graphics and Advertising at the University of Applied Arts Vienna. Today, Identity Lab employs project-specific teams ranging in size from three to twelve people.

Philip studied Innovation Management at Central Saint Martins in London and Graphics and Advertising at the University of Applied Arts Vienna. Today, Identity Lab employs project-specific teams ranging in size from three to twelve people.

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