transformative communication & design
transformative communication & design
Identity Lab is a design and communication partner for forward-thinking brands and companies.
![Studio Identity Lab Identity Lab Materials and Designs](https://www.identitylab.at/wp-content/uploads/2023/10/DSF1164.jpg)
![Studio Identity Lab Workshop and meeting room of Identity Lab](https://www.identitylab.at/wp-content/uploads/2023/10/DSF1525-HDR-Edit-3.jpg)
![Studio Identity Lab The Identity Lab Design Studio in Vienna.](https://www.identitylab.at/wp-content/uploads/2023/10/DSF2888-Edit.jpg)
Content, strategy, design: we work in a connective way.
![DSF1525-HDR-Edit-scaled-new Workshop and meeting room of Identity Lab](https://www.identitylab.at/wp-content/uploads/2023/09/DSF1525-HDR-Edit-scaled-new.jpg)
Youth Hotel Carinth
From grey energy to colourful profit.
A concept that meets the challenge of preserving the patina of the Carinth Youth Hotel and bringing in a breath of fresh air.
![lungau-bergpanorama-new A mountain panorama in the Lungau.](https://www.identitylab.at/wp-content/uploads/2023/09/lungau-bergpanorama-new.jpg)
Young Austria
A hotel transforms the future of hospitality.
A future concept for the hotel industry in Lungau.
nonconform
Combining digital and analog communication channels?
How participatory architects strive for consistency in communication.
![nonconform prater galcis-2 A photo of the Hotel Prater Glacis in Vienna.](https://www.identitylab.at/wp-content/uploads/2022/11/nonconform-prater-galcis-2-300x200.jpg)
The visual diary: impressions from our work.
Services
Holistic communication? Define, Create, Implement.
Our approach to communication work consists of three areas that build on each other, which together ensure more efficiency:
Identity and Design Development.
We design the character and appearance of brands, projects, restaurants, service providers and locations based on a strategic orientation.
![Young Austria Logo of Young Austria](https://www.identitylab.at/wp-content/uploads/2022/06/Young-Austria.png)
![Young Austria Logo of Young Austria](https://www.identitylab.at/wp-content/uploads/2022/06/Young-Austria.png)
![Woom Logo Brand Narrative for Woom](https://www.identitylab.at/wp-content/uploads/2022/06/Woom.png)
![Woom Logo Brand Narrative for Woom](https://www.identitylab.at/wp-content/uploads/2022/06/Woom.png)
![CSM Logo Identity Design Spatial Design for Central Saint Martins London](https://www.identitylab.at/wp-content/uploads/2022/06/CSM.png)
![CSM Logo Identity Design Spatial Design for Central Saint Martins London](https://www.identitylab.at/wp-content/uploads/2022/06/CSM.png)
![Uber Logo of the company Uber](https://www.identitylab.at/wp-content/uploads/2022/06/Uber.png)
![Uber Logo of the company Uber](https://www.identitylab.at/wp-content/uploads/2022/06/Uber.png)
![Trob Logo Market Research, Identity Design, Communication Strategy, Communication Design, Design Management and Screen Design for Trob](https://www.identitylab.at/wp-content/uploads/2022/06/Trob.png)
![Trob Logo Market Research, Identity Design, Communication Strategy, Communication Design, Design Management and Screen Design for Trob](https://www.identitylab.at/wp-content/uploads/2022/06/Trob.png)
![Clevamama Logo Identity Design, Communication Design and Screen Design for the company Clevamama](https://www.identitylab.at/wp-content/uploads/2022/06/Clevamama.png)
![Clevamama Logo Identity Design, Communication Design and Screen Design for the company Clevamama](https://www.identitylab.at/wp-content/uploads/2022/06/Clevamama.png)
![SOS Children's Villages Communication Desing and Communication Consultancy for SOS Children's Villages](https://www.identitylab.at/wp-content/uploads/2022/06/SOS.png)
![SOS Children's Villages Communication Desing and Communication Consultancy for SOS Children's Villages](https://www.identitylab.at/wp-content/uploads/2022/06/SOS.png)
![Post Logo Design Driven Innovation as part of an innovation team for Swiss Post](https://www.identitylab.at/wp-content/uploads/2022/06/Post.png)
![Post Logo Design Driven Innovation as part of an innovation team for Swiss Post](https://www.identitylab.at/wp-content/uploads/2022/06/Post.png)
![Brutkasten Logo Brand Architecture for the media company Brutkasten](https://www.identitylab.at/wp-content/uploads/2022/06/Brutkasten.png)
![Brutkasten Logo Brand Architecture for the media company Brutkasten](https://www.identitylab.at/wp-content/uploads/2022/06/Brutkasten.png)
![Musikverein2 This picture shows the logo of the Musikverein.](https://www.identitylab.at/wp-content/uploads/2022/12/musikverein2.png)
![Musikverein2 This picture shows the logo of the Musikverein.](https://www.identitylab.at/wp-content/uploads/2022/12/musikverein2.png)
![Theater an der Wien Logo Communication Design and Editorial Design for Theater an der Wien](https://www.identitylab.at/wp-content/uploads/2022/07/Theater-1.png)
![Theater an der Wien Logo Communication Design and Editorial Design for Theater an der Wien](https://www.identitylab.at/wp-content/uploads/2022/07/Theater-1.png)
![Nonconform Logo Communication Consultancy, Design Management and Screen Design for the company nonconform](https://www.identitylab.at/wp-content/uploads/2022/06/Nonconform.png)
![Nonconform Logo Communication Consultancy, Design Management and Screen Design for the company nonconform](https://www.identitylab.at/wp-content/uploads/2022/06/Nonconform.png)
Blog Posts
Pay twice? Performance and Usage.
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Identity Lab wins the coveted Red Dot Award 2023.
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Persona UX: What does the upper middle class think?
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Adidas vs civil society? Trademarks and law!
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The worst nightmare of the creative class? DALL· E 2!
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cyber attack? 4 steps to secure a website!
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These 8 design disciplines help differentiate products.
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Everything about SEO 2023 if you don’t want to know anything.
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Strategy and communication for SMEs.
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The Kingdom of God: Brand Architecture.
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An introduction to the world of branding
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Lost in translation in communication?
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Cats and dishwashing liquid: what do humans want?
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6 effective methods for successful communication
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Rich Uncle Pennybags: budgets and resources?
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Drinks, interesting people and inspiring conversations?
From February 2023 we will invite you to our design studio in Vienna twice a year. We’ll provide drinks and music while you bring your exciting topics, openness and willingness to discuss.
Coming by?
![Philip Reitsperger - Identity Lab Philip Reitsperger, founder and director of the design studio Identity Lab in Vienna.](https://www.identitylab.at/wp-content/uploads/2023/04/Philip-Reitsperger-Identity-Lab.jpg)
![Philip Reitsperger - Identity Lab Philip Reitsperger, founder and director of the design studio Identity Lab in Vienna.](https://www.identitylab.at/wp-content/uploads/2023/04/Philip-Reitsperger-Identity-Lab.jpg)
Founded by Philip Reitsperger, our studio works with a network of people.
Philip’s interest in communication is built on telling engaging content that works in context. Design is essential, no question, but content, rhythm, and environment determine whether a design solution works.
Philip studied Innovation Management at Central Saint Martins in London and Graphics and Advertising at the University of Applied Arts Vienna. Today, Identity Lab employs project-specific teams ranging in size from three to twelve people.
Philip studied Innovation Management at Central Saint Martins in London and Graphics and Advertising at the University of Applied Arts Vienna. Today, Identity Lab employs project-specific teams ranging in size from three to twelve people.