transformative communication & design
transformative communication & design
Identity Lab is a design and communication partner for forward-thinking brands and companies.
Studio Vienna
Mariahilfer Straße 9/8
1060 Vienna, Austria
+43 677 6412 7394
Content, strategy, design: we work in a connective way.
Young Austria
A youth hotel in Lungau becomes a senior residence.
How a hotel is transforming itself to embrace the future of hospitality.
Wiener Musikverein
Renewal of an institution’s digital presence.
A traditional concert hall in Vienna is renewing its digital communication.
Trob
Precise technology with precise communication.
How a hidden hero of the metal fabrication industry repositions services and businesses.
Kastner Ag
How do you bring a 120-year-old print shop into the future?
A generational change in the management team necessitated a comprehensive repositioning of the media company.
nonconform
Combining digital and analog communication channels?
How participatory architects strive for consistency in communication.
Services
Holistic communication? Definition, creation, implementation.
Our approach to communications work is divided into three areas that build on each other. Together, they lead to greater efficiency:
Identity and Design Development.
Identity and Design Development.
Based on strategic orientation, we design the character and appearance of brands, projects, restaurants, service providers, and places.
Blog Posts
Cyber attack? 4 steps to secure a website!
Cyber attacks - not the exception, but the rule. Hacker attacks destroy websites, steal customer data, encrypt entire IT systems of companies and thus cause considerable economic damage. In Austria, the number of ransomware attacks has increased sharply. According to...
8 design disciplines help differentiate products in the marketplace.
Branding: The foundation of a brand's identity. The concept of branding, the use of a name, symbol or design to identify a product or business, has existed for thousands of years. Even farmers "branded" their livestock and identified their handmade goods. Branding as...
Everything you need to know about SEO in 2023 if you don’t want to know about it.
What is SEO? The abbreviation SEO stands for search engine optimisation. SEO describes the practice of getting the best possible, i.e. early ranked, position in a Google search query. The front places are particularly coveted here. These guarantees to land on the...
Strategy and communication for SMEs.
What is a communication strategy? The term communication strategy is challenging and often uncharted territory for SMEs. Yet it conceals essential considerations for long-term success and authentic communications work. In short, a communication strategy defines...
The Kingdom of God: Brand Architecture.
What is brand architecture, and what is it suitable for? Brand architecture is an organisation's strategic structure of offerings, products and labels. It shows their points of contact and demarcation. Imagine you throw a stone into a lake. If the rock falls into the...
Branding SME: How to make your brand stand out.
Everyone knows what branding is, right? Branding is the strategic development of a brand. Branding uses communication and marketing to create an independent image that is distinguishable from competitors. Through branding, specific characteristics are attributed to...
Lost in translation in communication?
What is coherence and consistency in communication? In communication, coherency describes the structural quality of content. Coherency is high if the content works well regarding its logical structure. Consistency, on the other hand, represents the content's aesthetic...
Cats and dishwashing liquid: what do humans want?
Socioeconomic milieu studies provide an overview. What people want has to do with their social and economic environment. Every day, they tell each other who they are and where they belong through their consumption decisions. Milieu studies provide an overview of which...
6 ways to communicate effectively and successfully.
First things first: What is communication? In the literature, communication is defined as the exchange of information. This happens between one and a second person, groups or people and their environment. Two levels make up communication. Communication works on two...
Rich Uncle Pennybags: budgets and resources?
Communication goals! This is important! It is often challenging for medium-sized companies to define their communication goals. Focus on "the real work" and lack of specialist know-how prevent this. As a result, companies and organisations become dependent on...
Drinks, interesting people and inspiring conversations?
Starting in February 2023, we will invite entrepreneurs, researchers, artists and creatives to our studio in Vienna once every six months. We provide drinks and music, exciting topics, an open approach and a desire for discourse.