transformative communication & design
transformative communication & design
Identity Lab is a design and communication partner for forward-thinking brands and companies.
Content, strategy, design: we work in a connective way.
Young Austria
A youth hotel in Lungau becomes a senior residence.
How a hotel is transforming itself to embrace the future of hospitality.
Wiener Musikverein
Renewal of an institution’s digital presence.
A traditional concert hall in Vienna is renewing its digital communication.
Trob GmbH
Precise technology with precise communication.
How a hidden hero of the metal fabrication industry repositions services and businesses.
Blank Manuskript
Album artwork for Austrian prog rock.
graphic design
Kastner Ag
How do you bring a 120-year-old print shop into the future?
nonconform
Combining digital and analog communication channels?
How participatory architects strive for consistency in communication.
Services
Holistic communication? Define, Create, Implement.
Our approach to communication work consists of three areas that build on each other, which together ensure more efficiency:
Identity and Design Development.
We design the character and appearance of brands, projects, restaurants, service providers and locations based on a strategic orientation.
Blog Posts
Identity Lab wins the coveted Red Dot Award 2023
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Persona UX: What does the upper middle class think?
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Adidas vs civil society? Trademarks and law!
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The worst nightmare of the creative class? DALL· E 2!
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cyber attack? 4 steps to secure a website!
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8 design disciplines help differentiate products in the marketplace.
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Everything you need to know about SEO in 2023 if you don’t want to know about it.
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Strategy and communication for SMEs.
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The Kingdom of God: Brand Architecture.
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Branding Explained: A comprehensive introduction to the world of branding
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Lost in translation in communication?
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Cats and dishwashing liquid: what do humans want?
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6 effective methods for successful communication
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Rich Uncle Pennybags: budgets and resources?
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Drinks, interesting people and inspiring conversations?
From February 2023 we will invite you to our design studio in Vienna twice a year. We’ll provide drinks and music while you bring your exciting topics, openness and willingness to discuss.
Coming by?
Founded by Philip Reitsperger, our studio works with a network of people.
Philip’s interest in communication is built on telling engaging content that works in context. Design is essential, no question, but content, rhythm, and environment determine whether a design solution works.
Philip studied Innovation Management at Central Saint Martins in London and Graphics and Advertising at the University of Applied Arts Vienna. Today, Identity Lab employs project-specific teams ranging in size from three to twelve people.
Philip studied Innovation Management at Central Saint Martins in London and Graphics and Advertising at the University of Applied Arts Vienna. Today, Identity Lab employs project-specific teams ranging in size from three to twelve people.