Dieses Bild zeigt das Identity Lab Logo.
/ Communication Strategy for the architecture studio Nonconform.

Communication Strategy for the architecture studio Nonconform.

In 2021, we created a process with the Nonconform team in which we combined organisational and brand development.

Leistungen:

Brand development / Communication Strategy / Content Development / Illustration / Interactive Design / Text / UX/UI / Web Design / Web Development / Workshops

“Nonconform does not simply create architecture – Nonconform creates spaces of possibility, empowers people, develops visions of the future, develops lighthouse projects and implements them with planning expertise.”

In 2021, we created a process with the Nonconform team in which we combined organisational and brand development. The aim was to define clear target groups and messages and to address them consistently via digital channels.

This image shows the nonconform logo.

Who is behind nonconform?

nonconform is in town and country. We are teachers and students. We love details and still keep the big picture in mind.

The research included participatory architectural and digital offerings in Europe and the USA.

A photo of the Hotel Prater Glacis in Vienna.

The nonconform team. Photo: Hilzensauer

A photo of the Hotel Prater Glacis in Vienna.

Maria Hall concept. Graphic: nonconform

Based on several workshops, a storyline and a clear strategy for communication were created. The resulting revision of the corporate identity led to redesigning of the website and clear communication structures in digital channels.

Existing photos of the architectural projects, graphics, illustrations and plans were consistently processed and adapted to the new storyline and visual quality.

Photo: Matanovic / Nigrodsc

The Hotel Prater Glacis. Photo: Kurt Hörbst

This photo shows a computer running the zoom program.

Nonconform operates at seven locations in Germany and Austria. Several online workshops and a questionnaire helped to involve all participants in the process.

This picture shows documents from an Identity Lab workshop.

What does nonconform do?

Finding ideas, planning, developing and implementing projects in a participatory manner.

A photo of the communal living B.R.O.T Pressbaum.

Communal living B.R.O.T Pressbaum. Photo: Kurt Hörbst

The website was based on the newly created Communication Strategy 2021.

Visit the website?

More about nonconform?

Nonconform was founded in 1999 by Peter Nageler and Roland Gruber in Vienna. Starting from Vienna, some employees took a piece of Nonconform with them to other cities and villages: A second central location was established in Berlin; from Aachen to Bavaria to Carinthia, employees passionately bring the non-conform way of working to their environment.

True to the motto “thinking ahead together”, nonconform uses the potential of the many: In participatory planning processes, the office develops sustainable concepts for a long-term living environment with users.

To this end, the team accompanies change directly on-site and in digital space using the method of the Nonconform Ideenwerkstatt.

Partners nonconform ZT GmbH: Caren Ohrhallinger, Katharina Kothmiller, Peter Nageler, Roland Gruber