Logo
The old logo has been revised. The claim has been renewed.
![untitled20201126-51 This picture shows a photo of the Identity Lab workshop on USP at Trob.](https://www.identitylab.at/wp-content/uploads/2022/11/untitled20201126-51.jpg)
In the workshop, the USP was defined according to customer groups.
![Workshop---Reitsperger---Identity-Lab This image shows a photo of the group work at the Brand-DNA Workshop by Identity Lab.](https://www.identitylab.at/wp-content/uploads/2022/11/Workshop-Reitsperger-Identity-Lab8.jpg)
Trob provided employees from various departments for the workshop.
At the beginning of our collaboration with Trob, we conducted extensive research on national and international market participants and organized a series of workshops to develop target groups, brand values, product categories, and customer promises.
The results were summarized in a comprehensive communication strategy. Based on this, the company’s visual identity was developed. The logo was revised, and photographs, illustrations, and communication materials were created.
![Workshop---Reitsperger---Identity-Lab This image shows a photo of a workshop poster by Identity Lab on the topic of target groups at Trob.](https://www.identitylab.at/wp-content/uploads/2022/11/Workshop-Reitsperger-Identity-Lab4.jpg)
Workshop poster to define target groups.
The Communication Strategy included a plan to restructure the communicative measures.
Definition of the brand DNA and the characteristics of the offer and service.
Market and competitor analysis of carbide production in the German market.
![marken-bulls-eye-trob This picture shows the brand Bully-Eye for Trob. The Brand Bulls Eye is a graphic that shows the essence of a brand and its mantra.](https://www.identitylab.at/wp-content/uploads/2022/11/marken-bulls-eye-trob.jpg)
Marken Bully’s Eye
The Maken-Bulls-Eye is a framework that shows what makes a brand special, what arguments it uses and what customers think about this brand.
![export-drehen This image shows an illustration of Identity Lab for the customer Trob.](https://www.identitylab.at/wp-content/uploads/2022/11/export-drehen.jpg)
![export-sanding This image shows an illustration of Identity Lab for the customer Trob.](https://www.identitylab.at/wp-content/uploads/2022/11/export-schleifen.jpg)
Illustrations
All production areas received independent illustrations addressing the production method’s essence.
![TROB-Identity-Lab-FotoFill-Details-8 This photo shows many small metal parts.](https://www.identitylab.at/wp-content/uploads/2022/11/TROB-Identity-Lab-FotoFill-Details-8.jpg)
Precision parts from Trob meet the highest quality standards.
Precision parts from Trob are manufactured in different materials.
Trob works with an accuracy of up to 1 µm.
![TROB---FotoFill33 This picture shows Harald Stefan Winter, Work Preparation, Quality Management and Complaint Processing at Trob.](https://www.identitylab.at/wp-content/uploads/2022/11/TROB-FotoFill33.jpg)
Stefan Winter. Work preparation & quality management at Trob.
Trob possesses extensive expertise in various manufacturing processes and utilizes high-quality materials. The company designs custom manufacturing workflows that align with the needs and visions of its customers.
![TROB - FotoFill20 This picture shows Johannes Tröstler, Managing Director at Trob.](https://www.identitylab.at/wp-content/uploads/2022/11/TROB-FotoFill20.jpg)
Johannes Tröstler, Geschäftsführer bei Trob.
![TROB-Identity Lab-FotoFill-Work-3 This picture shows Harald Vietz, Sales & Work Preparation at Trob.](https://www.identitylab.at/wp-content/uploads/2022/11/TROB-Identity-Lab-FotoFill-Work-3.jpg)
Harald Vietz, Sales & Work Preparation at Trob.
![TROB-Identity Lab-FotoFill-Building-17 This picture shows a Wasino optical profile grinding machine GLS 150 GT.](https://www.identitylab.at/wp-content/uploads/2022/11/TROB-Identity-Lab-FotoFill-Building-17.jpg)
Wasino Optical Profile Grinding Machine GLS 150 GT
Trob Brand Book
The family business has existed since 1984 and has been active in the second generation since 2016.
![Export EDM This image shows an illustration of Identity Lab for the customer Trob.](https://www.identitylab.at/wp-content/uploads/2022/11/export-erodieren-scaled.jpg)
Illustration Production Area: EDM
![Export milling This image shows an illustration of Identity Lab for the customer Trob.](https://www.identitylab.at/wp-content/uploads/2022/11/export-fraesen.jpg)
Illustration of the milling production area
![TROB - Matrize-2 This image shows an illustration of Identity Lab for the customer Trob.](https://www.identitylab.at/wp-content/uploads/2022/11/TROB-Matrize-2.jpg)
Product: Die.
![TROB-Identity Lab-FotoFill-Work-10 This picture shows an employee of Trob.](https://www.identitylab.at/wp-content/uploads/2022/11/TROB-Identity-Lab-FotoFill-Work-10.jpg)
A Trob employee at work.
![TROB-Identity Lab-FotoFill-Work-13 This picture shows an employee of Trob.](https://www.identitylab.at/wp-content/uploads/2022/11/TROB-Identity-Lab-FotoFill-Work-13.jpg)
A Trob employee at work.
![TROB---FotoFill20210519-45-Edit This photo shows a polished metal surface.](https://www.identitylab.at/wp-content/uploads/2022/11/TROB-FotoFill20210519-45-Edit.jpg)