Dieses Bild zeigt das Identity Lab Logo.
/ Precise technology with precise communication.

Precise technology with precise communication.

We supported the family-owned company Trob, a manufacturer of precision carbide parts, in the generational change in management and the associated renewal of the brand and communication.

Logo Trob

The old logo of the company has been revised and structured more clearly. The claim has been renewed.

Logo Trob

The old logo of the company has been revised and structured more clearly. The claim has been renewed.

This picture shows a photo of the Identity Lab workshop on USP at Trob.

In the workshop, the USP was defined according to customer groups.

This image shows a photo of the group work at the Brand-DNA Workshop by Identity Lab.

Trob provided employees from various departments for the workshop.

Services:

Brand Identity / Communication Strategy / Design Strategy / Illustration / Interactive Design / Logo Design / Photography / Positioning / Research / Web Development / Workshops

Our work with Trob began with research on national and international market participants and a series of workshops on target groups, brand values, product groups and customer promises.

The results were summarized in the communication strategy. Based on this, the visual identity of the company was determined. The logo received a revision. In addition, photographs, illustrations and means of communication were made.

This image shows a photo of a workshop poster by Identity Lab on the topic of target groups at Trob.

Workshop poster to define target groups.

The Communication Strategy included a plan to restructure the communicative measures.

Definition of the brand DNA and the characteristics of the offer and service.

Market and competitor analysis of carbide production in the German market.

This picture shows the brand Bully-Eye for Trob. The Brand Bulls Eye is a graphic that shows the essence of a brand and its mantra.

Marken Bully’s Eye

The Maken-Bulls-Eye is a framework that shows what makes a brand special, what arguments it uses and what customers think about this brand.

Illustrations

All production areas received independent illustrations addressing the production method’s essence.

This image shows an illustration of Identity Lab for the customer Trob.

Illustration Manufacturing Area: Turning

This image shows an illustration of Identity Lab for the customer Trob.

Illustration Manufacturing Area: Grinding

This photo shows many small metal parts.

Precision parts from Trob meet the highest quality standards.

Precision parts from Trob are manufactured in different materials.

Trob – Präzisionsschmiede

Trob works with an accuracy of up to 1 μm.

This picture shows Harald Stefan Winter, Work Preparation, Quality Management and Complaint Processing at Trob.

Stefan Winter. Work preparation & quality management at Trob.

Procedure

Trob relies on cross-process know-how and the best materials and develops individual production processes according to the needs and ideas of its customers.

This picture shows Johannes Tröstler, Managing Director at Trob.

Johannes Tröstler, Geschäftsführer bei Trob.

This picture shows Harald Vietz, Sales & Work Preparation at Trob.

Harald Vietz, Sales & Work Preparation at Trob.

This picture shows a Wasino optical profile grinding machine GLS 150 GT.

Wasino Optical Profile Grinding Machine GLS 150 GT

Trob Brand Book

History

The family business has existed since 1984 and has been active in the second generation since 2016.

This image shows an illustration of Identity Lab for the customer Trob.

Illustration Production Area: EDM

This image shows an illustration of Identity Lab for the customer Trob.

Illustration of the milling production area

This image shows the use of color and typography in Identity Lab's Trob project.

Typography and colours in interaction.

This image shows an illustration of Identity Lab for the customer Trob.

Product: Die.

This picture shows an employee of Trob.

A Trob employee at work.

This picture shows an employee of Trob.

A Trob employee at work.

This photo shows a polished metal surface.

More about Trob?

The family business Trob has existed since 1984 and has been active since 2016 in the second generation. Over the years, Trob has become a highly specialized company for manufacturing and selling precision components – from small and medium series to assemblies and individual workpieces. Trob has the entire technology under one roof, plus a team of highly qualified employees.