Increasing competition from online providers and a generational change in management required a comprehensive repositioning of the Kastner media company.
After all, the family business with 120 years of tradition had to assert itself on the German market as an innovative digital media developer and producer without losing its regional identity.
As part of the company’s repositioning, the products and services offered were assigned to clear business areas. Work and production processes were newly established, and the company’s strategic positioning on the market was defined and implemented.
Kastner AG offers precise and cost-efficient creation of offline and online communication tools. As a media company, Kastner AG combines the areas of pre-press, print, post-press and publication.
Sponsors of the region.
Kastner AG stands for regionally oriented action and economic sustainability and has supported local art, culture and business for decades.