To thrive in an increasingly competitive online landscape and navigate the upcoming generational transition in leadership, a comprehensive repositioning was necessary for Medienhaus Kastner. With a proud 120-year tradition, the family-owned company needed to strengthen its identity as an innovative and digital media developer and producer in the German market, all while preserving its regional roots.
Kastner AG offers precise and cost-effective services for creating offline and online communication materials. As a media house, the company combines the areas of pre-press, print, post-press, and publishing.
As part of the company’s repositioning, the offered products and services were deliberately aligned with various business areas. Establishing new work and production processes created an efficient and seamless organizational structure. Furthermore, a strategic market positioning was defined and successfully executed to position the company and gain competitive advantages optimally.
Kastner AG stands for regional focus and economic sustainability, and has been supporting local art, culture, and economy for decades.
In the Hop Museum in Wolnzach, Kastner AG has shown international artists for decades.
The Hallertau region is one of the largest hop-growing areas in Europe.
Dennis and Eduard Kastner, son and father.
