Dieses Bild zeigt das Identity Lab Logo.
/ Corporate design for media company Kastner AG.

Corporate design for media company Kastner AG.

For the media company Kastner AG, we developed a new corporate design based on the company's rich history. The result was a distinctive brand language and a clear visual style suitable for a reorientation of the company.

This picture shows an employee of Kastner AG.
This graphic shows the use and layout of the Hotel Carinth in the Lungau.

Leistungen:

Brand development / Company DNA / Content Development / Corporate Design / Design Strategy / Graphic Design / Illustration / Interactive Design / Logo Design / Naming / Photography / Positioning / Text / UX/UI / Web Design / Web Development

Increasing competition from online providers and a generational change in management required a comprehensive repositioning of the Kastner media company.

After all, the family business with 120 years of tradition had to assert itself on the German market as an innovative digital media developer and producer without losing its regional identity.

As part of the company’s repositioning, the products and services offered were assigned to clear business areas. Work and production processes were newly established, and the company’s strategic positioning on the market was defined and implemented.

Kastner AG

Kastner AG offers precise and cost-efficient creation of offline and online communication tools. As a media company, Kastner AG combines the areas of pre-press, print, post-press and publication.

A photo shows the business card and the sales folder of Kastner AG.
A foro shows the company building of Kastner AG and the branded space.
A photo shows the company building of Kastner AG and the branded space.

Sponsors of the region.

Kastner AG stands for regionally oriented action and economic sustainability and has supported local art, culture and business for decades.

This photo shows the Hop Museum in Wolnzach, where the Kastner AG organizes exhibitions of international artists.

In the Hop Museum in Wolnzach, Kastner AG has shown international artists for decades.

The Hallertau region is one of the largest hop-growing areas in Europe.

The Hallertau region is one of the largest hop-growing areas in Europe.

This photo shows a goodie bag from Kastner AG.
This picture shows a layout of Kastner AG.
This picture shows Eduard and Dennis Kastner.

Dennis and Eduard Kastner, son and father.

A photo shows the business card and the sales folder of Kastner AG.