Das Visuelle Tagebuch: 24. October 2023

The trend laboratory between mapping and signifiers.

This image shows the logo of the Red Dot Design Award 2023, which Identity Lab won.

Trend mapping in design refers to the process of identifying and analyzing current trends, developments and changes in society, culture or technology in order to make predictions about how they might influence the design of future products, services or experiences. It helps designers plan ahead and create innovations that are relevant and appealing to future user needs and wants.