We developed a new corporate design for Medienhaus Kastner AG, building on the company's rich heritage.

To survive in an increasingly competitive online landscape and manage the impending generational change in management, Medienhaus Kastner required a comprehensive repositioning. With a proud 120 years of tradition, the family-owned company needed to strengthen its identity as an innovative and digital media developer and producer in the German market while simultaneously maintaining its regional roots.

As part of the company's repositioning, the products and services offered were specifically assigned to different business areas. By establishing new workflows and production processes, an efficient and smooth corporate structure was created. Furthermore, a strategic market positioning was defined and successfully implemented to optimally position the company and achieve competitive advantages.