Today, we had the team from Ziel17 in front of the camera – a hotel consulting agency with a professional presence and discerning clientele. On their website, the team presents itself as open, personable, and humorous – values that are particularly important to them. This time, they asked us to create new portraits that convey both personality and seriousness.
A successful business portrait isn't created solely by the click of a camera, but by the space in which it's shot. This space offers more than just a backdrop: it's stress-free, open, and inviting. Especially for portraits meant to convey professionalism, it's important that the people in front of the camera don't pretend but remain authentic.
Many people still associate business photos with stiff poses and the fear of not looking "right." But a successful photo emerges precisely when the pressure is off. When you don't have to function, but can be yourself. That's why we view every shoot as a shared experience—not a mere repetition of poses, but rather a time to get to know each other. In this moment, we discover together how you feel comfortable and what you really want to show.
Because those who feel confident also radiate that confidence. The pictures clearly demonstrate this: Whether with or without a smile, in a formal outfit or completely relaxed – the key is that your expression remains authentic. Not staged, but honest. This authenticity conveys competence – without any stiff businesslike attitude.
Our goal is clear: We avoid creating a stiff atmosphere and avoid artificial posing. Instead, we offer a space where you feel seen and understood. This trust results in portraits that appear authentic and leave a lasting impression.
