Strategic brand development with attitude
We believe: Good design begins with thinking. Strategic thinking is the foundation of every identity – it creates meaning, direction, and relevance.
Strategy as a design process
For us, brand strategy means not just analysis, but above all, creative thinking. Strategic work is not an abstract plan, but a dynamic process that combines observation, interpretation, and design.
We understand strategy as a design tool that generates meaning and value. Concepts emerge from research, intuition, and visual culture, providing a stance and orientation. They connect brand identity with social relevance and transform abstract goals into a tangible language.
Our strategic work begins with empathy and ends with clarity. It creates a foundation on which design not only functions, but also makes sense.
We understand strategy as a design tool that generates meaning and value. Concepts emerge from research, intuition, and visual culture, providing a stance and orientation. They connect brand identity with social relevance and transform abstract goals into a tangible language.
Our strategic work begins with empathy and ends with clarity. It creates a foundation on which design not only functions, but also makes sense.
Corporate Design & Visual Language
Design is the visible form of strategy.
We develop flexible, scalable systems that ensure consistency across every medium – from print to digital.
We develop flexible, scalable systems that ensure consistency across every medium – from print to digital.
Services
- Logo design & symbol systems
- Colour & typography frameworks
- Layout grids & composition rules
- Imagery, illustration & iconography
- Motion, animation & interaction
- Brand guidelines & templates
Guiding Principle
We begin with questions. What motivates your target groups? What values drive your actions? What cultural and social contexts influence your brand?
We condense findings into a clear guiding principle that combines strategy and design – as a guide for all subsequent steps.
We translate strategies into concepts, narratives and prototypes – always with the goal of making impact visible.
For those who seek clarity
For clients who are just as concerned with the "why" as with the "how". For brands, cultural institutions and organizations that bear responsibility – and understand clarity as an attitude.
Thinking as design. Strategic thinking is part of our design practice.
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