Clarity and structure in positioning and design.
Identity Lab is an owner-managed branding and strategy studio that is committed to bringing the best people to each project. Our network of diverse partners represent different perspectives and expertise in the communications industry, allowing the studio to work with a great degree of flexibility.
Our expertise spans the arc of brand positioning and strategy, branding, corporate identity development, branded spaces, communication design, and the implementation of design-led change processes.
From creation, development and design to market launch.
Three areas: One offer. We work with clients from the development of an idea to its market penetration.
We develop communication, strategy, and positioning for brands, products, and people that are relevant to society and the environment
Our team works as an on-demand partner or on-site for longer periods of time.
- User Research
- Brand Strategy & Positioning
- Brand DNA
- Brand Architecture
- Design Research
- Strategic Design
- Communication Strategy
- Product Development
We develop communication design, digital and spatial experiences, that connect people to their surroundings.
Our services can contribute during various stages of an innovation process: from ideation and development to realization.
- Brand Identity
- Naming and Claiming
- Image & Illustration Language
- User Experience Design
- Web Development
- Branded Spaces
- Editorial Design
- Brand & Product Guidance
We support project and design teams in management, control, and implementation.
We offer design management, coaching of employees, and project management.
- Project Planning
- Project Controlling
- Design Management
- Resource Optimization
- Design Leadership
- Creative Direction
- Art Direction
- Workshop Develpoment
What is important to us? Why do we appreciate and love our work? Where do we see our position in context?
A jewelry brand that is turning from B2B to B2C
Development of brand structures.
How do you bring a 120-year-old German printing house into the future?
Define new market shares and occupy them with attractive journalism.
3D textures established as an innovation and brand.
In 2002, the total edition of all German newspapers was estimated at 28 million. Three years ago, that number had already halved. The newspaper disappears from the public life.
A magazine that combines aesthetics and content.