Sandra Reichl

Sandra works between brand consultancy & business transformation. Through strategic and creative direction, she helps clients from brand positioning to implementation. She is a partner at the Viennese design studio Identity Lab.

Magister Design & Advertising | University of Applied Arts Vienna

Sandra’s work focuses mainly on making strategy and concepts visible and to explore and evolve identity and brand equity.

With over 15 years of experience and after working for agencies, studios & clients in Stockholm, Berlin and New York, Sandra is now working for businesses and clients at every scale, from startups to global brands. Sandra has received awards and recognition from Cannes, D&AD, ADCE, and CCA, among others.

Sandra is a frequent jury member at design competitions, speaker at events and guest lecturer at design schools and universities