MA Innovation Management, Central Saint Martins London
Plurality. Perspective. Future.
30 individuals, 30 stories – One exhibition.
Project Context
MA Innovation Management is a degree program at Central Saint Martins London that teaches students the intellectual and practical skills they need as innovation managers in complex environments and contexts.
The task for IDL was to develop a three-day student conference, at the start of the final year of study, on the “Role of Future Innovation Managers”. Conceptually, the topic was divided into five different role models with specific skills and orientations.
- The Anti-Solutioner
- The Nouveau Flâneur
- The Morphogenist
- The Phoenix
- The Practivist
These five images allowed the students to structure their individual final topics into groups and present them to the public during the exhibition.
Ideation Workshop
The basis for defining the general approach to the exhibition was a two-day ideation and design workshop.
Conceptual Structure
Out of several approaches‚ the final concept allowed the students to present their different projects in a common, unified framework. Five role models were developed. These had different functional, emotional and cultural characteristics.
4 Role Models: 4 Key Visuals
Based on these five role models, five visual characters were created.
The materials for the collages were the students themselves.
Students as a visual basis
The portraits of the students themselves were made without artificial lighting or a photo studio.
The decisive factor was to achieve a uniform imagery that showed each student as an individual.
Photography:
Philip Reitsperger
Linking the narrative
A publication was produced that combined the visual design with the theoretical theses of the MA Innovation Management students.
Linking the narrative
A publication was produced that combined the visual design with the theoretical theses of the MA Innovation Management students.
Exhibition Design
The exhibition areas were planned and created, with the visual and textual content, in the form of a labyrinth. Each of the five role models had to be given an independent physical space in which the students’ work was presented.
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