Identity Lab

Clarity and structure in positioning and design.

Identity Lab is an owner-managed branding and strategy studio. It includes a network of multiple people and partners. These represent different perspectives and expertise in the communications industry, allowing the studio to work with a great degree of flexibility.

Our expertise spans the arc of brand positioning and strategy, branding, corporate identity development, branded spaces, communication design, and the implementation of design-led change processes.


From creation to development and design to market launch.

Three areas: One offer. We work with clients from the development of an idea to its market penetration.


We develop communication, strategy, and positioning for brands, products, and people that are relevant for society and the environment.

Our team works as an on-demand partner or on-site for longer periods of time.


  • User Research
  • Brand Strategy & Positioning
  • Brand DNA
  • Brand Architecture
  • Design Research
  • Strategic Design
  • Communication Strategy
  • Product Development


We develop communication design, digital and spatial experiences, that connect people to their surroundings.

Our services can contribute during various stages of an innovation process: from ideation, development to realization.


  • Brand Identity
  • Naming and Claiming
  • Image & Illustration Language
  • User Experience Design
  • Web Development
  • Branded Spaces
  • Editorial Design
  • Brand & Product Guidance


We support project and design teams in management, control, and implementation.

We offer design management, coaching of employees, and project management.


  • Project Planning
  • Project Controlling
  • Design Management
  • Resource Optimization
  • Design Leadership
  • Creative Direction
  • Art Direction
  • Workshop Development


What we stand for

What is important to us? Why do we appreciate and love our work? Where do we see our position in context?

Identity Lab
Mariahilfer Strasse 9/8
1060 Vienna, Austria

+43 1 8107 401

Our main location is in Vienna, Austria. We maintain a secondary location near Munich, Germany.

Blank Manuskript |
Visual Identity

Internationally successful, Blank Manuskript released their third album, “Himmelfahrt”, in 2020.