The newspaper – an obejct of desire.
“That’s how you read the newspaper today.”
In 2002, the total edition of all German newspapers was estimated at 28 million. Three years ago, that number had already halved. The newspaper disappears from the public life. However, newspapers still can be found in the most privileged private places, such as the toilet – where you can still rustle decently.
Marc Reichwein gave us tips on the preservation of our newspaper culture in the feuilleton Die Welt (“That’s how you read the newspaper today.”). There is no medium that could be read better, which could be used so honestly and could be used in such a creative way. In its use, the newspaper remains “a cultural technique that will not die out as long as we master it”.
The relaunch of Die Druckkultur, a quarterly company newspaper, pays homage to the newspaper culture and the company’s history.
The newspaper design meets a high demand for sustainability and is printed CO2-free on various recycled paper on stock residues.
A magazine that combines aesthetics and content.
3D textures established as an innovation and brand.
How do you bring a 120-year-old German printing house into the future?
A jewelry brand that is changing from B2B to B2C.
Development of a brand architecture.
Define new market shares and occupy them with attractive journalism.