E-scooter brand Lime and the mobility of the future?
E-scooters, hip and stylish? The awarding and tendering of public contracts for rental e-scooters will change the positioning and communication of the brands. The competition will no longer focus on consumers but on institutions.
The worst nightmare of the creative class? DALL· E 2!
by Philip Reitsperger and Manuel Wegrostek | Oct 14, 2022What is Dall E 2? Dall E is an artificial intelligence developed by OpenAI. OpenAI describes itself as an AI research and deployment company and says about itself: OpenAI’s mission is to ensure that artificial...
Cyber attack? 4 steps to secure a website!
Cyber attacks - not the exception, but the rule. Hacker attacks destroy websites, steal customer data, encrypt entire IT systems of companies and thus cause considerable economic damage. In Austria, the number of ransomware attacks has increased sharply. According to...
8 design disciplines help differentiate products in the marketplace.
Branding: The foundation of a brand's identity. The concept of branding, the use of a name, symbol or design to identify a product or business, has existed for thousands of years. Even farmers "branded" their livestock and identified their handmade goods. Branding as...