E-scooter brand Lime and the mobility of the future?
E-scooters, hip and stylish? The awarding and tendering of public contracts for rental e-scooters will change the positioning and communication of the brands. The competition will no longer focus on consumers but on institutions.

2x bezahlen? Leistungs- und Nutzungshonorar!
von Philip Reitsperger und Manuel Wegrostek | Mar 30, 2023Honorare für kreative Leistungen setzten sich aus landläufig aus zwei Faktoren zusammen: einem Teil für die kreative Leistung, das Leistungshonorar und einem Teil für die Nutzung dieser, das Nutzungshonorar....
Persona UX: What does the upper middle class think?
by Philip Reitsperger | Apr 19, 2023Developing products or services that meet the preferences of certain sections of society can be a challenging task. In this article, we introduce four personalities from the upper class. Each with different characteristics that help...
Adidas vs civil society? Trademarks and law!
by Philip Reitsperger | Apr 19, 2023According to a report by the Guardian, Adidas took action against the grassroots movement Black Lives Matter. After a public outcry, however, Adidas immediately withdrew its opposition a few days later. The subject of the dispute is...