Blog Post

Pay twice? Performance and Usage.

Pay twice? Performance and Usage.

Blog Post Fees for creative services are usually calculated by two factors: a part for the creative service, the performance fee, and a piece for using the work, the usage fee. This circumstance is often difficult for customers to understand. After all, why should you...

Strategy and communication for SMEs.

Strategy and communication for SMEs.

Blog Post Since the end of 2020, we have been supporting the Bavarian family-owned company Trob in its brand development. At the beginning of our work, we created a solid communication strategy. What is a communication strategy? The term communication strategy is...

The Kingdom of God: Brand Architecture.

The Kingdom of God: Brand Architecture.

Blog Post House, Neighborhood, Empire: Brand Architecture: What models are there? What are the advantages and disadvantages? What is brand architecture and what is it for? Brand architecture refers to the strategic structure of offerings, products, and labels within...

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