Identity Lab
It specializes in atmospheric and experience-oriented interior design. As a design agency focusing on brand development, brand strategy, and rebranding, Identity Lab supports companies and organizations in developing strong brand identities. With a holistic approach, the studio combines creative concepts with modern technology to give brands and companies a distinctive visual and emotional identity. The focus is on storytelling that is precisely tailored to the respective brand and target audience.
Identity Lab was founded over ten years ago by Philip Reitsperger, the studio's founder, whose vision is that design is a means of conveying not only form, but above all, content and meaning. For each project, the studio assembles a customised team of experts from various disciplines. A structured brand development process and targeted workshops are essential for developing identities, claims, and brand names together with clients. A clear structure in the process supports creativity and ensures comprehensible, tangible results. This flexible approach enables the development of tailor-made solutions that meet specific client requirements and deliver sustainable results.
In addition to traditional communication and web design projects, Identity Lab also designs atmospheric spaces that captivate visitors through targeted design experiences. The focus is on a consistent presence, the development of logos and identities, as well as increasing visibility and clearly differentiating yourself from the competition. The role of touchpoints, the website, and digital channels is central to brand management and reaching your target audience. A professional first impression on your website is crucial for the perception and trust of your brand. From concept to design to production, the studio supports its clients through all phases of the creative process.
Close collaboration with clients is crucial for the studio to create authentic and effective solutions. Empathy plays a key role in understanding your individual needs and jointly developing a strong brand strategy. A clear focus on what matters and the creation of something unique are the results of this process.
Identity Lab has received multiple awards for its work, including the prestigious Red Dot Award in 2023 and 2025.
Identity Lab was founded over ten years ago by Philip Reitsperger, the studio's founder, whose vision is that design is a means of conveying not only form, but above all, content and meaning. For each project, the studio assembles a customised team of experts from various disciplines. A structured brand development process and targeted workshops are essential for developing identities, claims, and brand names together with clients. A clear structure in the process supports creativity and ensures comprehensible, tangible results. This flexible approach enables the development of tailor-made solutions that meet specific client requirements and deliver sustainable results.
In addition to traditional communication and web design projects, Identity Lab also designs atmospheric spaces that captivate visitors through targeted design experiences. The focus is on a consistent presence, the development of logos and identities, as well as increasing visibility and clearly differentiating yourself from the competition. The role of touchpoints, the website, and digital channels is central to brand management and reaching your target audience. A professional first impression on your website is crucial for the perception and trust of your brand. From concept to design to production, the studio supports its clients through all phases of the creative process.
Close collaboration with clients is crucial for the studio to create authentic and effective solutions. Empathy plays a key role in understanding your individual needs and jointly developing a strong brand strategy. A clear focus on what matters and the creation of something unique are the results of this process.
Identity Lab has received multiple awards for its work, including the prestigious Red Dot Award in 2023 and 2025.
We implemented the "Brain Health" project with an innovative design concept that enables effective communication on the topic of dementia and Alzheimer's disease. The combination of appealing visual design and empathetic narrative creates an atmosphere that inspires courage and reduces fear.
The Red Dot Award 2025 recognises this achievement and confirms our ability to translate complex and sensitive topics into compelling brand and communication concepts. The project demonstrates how design can be used as a tool to make socially relevant content understandable and accessible. What sets us apart from other agencies lies in our holistic approach, which combines visual identity, storytelling, and user experience. The result is that we created something for the target audience that is not only aesthetically compelling but also creates genuine connections and offers lasting added value. The award and the positive response underscore the success of the project and demonstrate the effectiveness of our approach. Our clients confirm that choosing Identity Lab as their agency was the right choice, as the quality and added value of our work clearly sets them apart from other providers.
The Red Dot Award 2025 recognises this achievement and confirms our ability to translate complex and sensitive topics into compelling brand and communication concepts. The project demonstrates how design can be used as a tool to make socially relevant content understandable and accessible. What sets us apart from other agencies lies in our holistic approach, which combines visual identity, storytelling, and user experience. The result is that we created something for the target audience that is not only aesthetically compelling but also creates genuine connections and offers lasting added value. The award and the positive response underscore the success of the project and demonstrate the effectiveness of our approach. Our clients confirm that choosing Identity Lab as their agency was the right choice, as the quality and added value of our work clearly sets them apart from other providers.
Design & communication as well as atmospheric and experience-oriented spaces for brands, stories and companies… that’s what we do!
Identity Lab ist ein Designstudio aus Wien – spezialisiert auf Kommunikation sowie atmosphärische und erlebnisorientierte Räume.
digital
und
analogue
How we work?
In context and context. Collaboration on equal terms is central to us, as we believe that creative ideas and successful projects can only emerge through mutual respect and equal partnership.
Unser Ansatz in der Kommunikationsarbeit besteht aus drei aufeinander aufbauenden Bereichen, die zusammen für mehr Effizienz sorgen.
Design
We develop concise design systems that combine aesthetics and strategy. From conception to implementation, we create a consistent visual identity that brings brands to life and builds emotional connection – clear, differentiated, and well-thought-out at every level.
In the area of web design & UX/UI, we create intuitive and high-performance user experiences. We combine design, technology, and user research to develop websites that are not only visually compelling but also strategically functional – for measurable results and sustainable digital brand perception.
Movement brings stories to life. With motion design and animation, we add dynamism, depth, and character to content. Whether for digital campaigns, social media, or brand films – we use animation specifically to convey complex messages emotionally and concisely and to visually reinforce the brand's presence.
We conceive and design brand spaces and experiential spaces that translate identity and emotion into physical environments. From exhibitions and trade fair booths to interactive installations, we develop multisensory brand experiences that leave a lasting impression on visitors and bring brand messages to life in a spatial sense.
Production
We develop creative content. From the initial idea to the final production, we create tailor-made photos, videos, and editorial formats that convey attitude and generate attention. Our goal: content that is aesthetically compelling, strategically effective, and communicates authentically.
We produce photo and video content. From concept and storyboard to lighting design and direction and post-production, everything is created by a single creative team. Our focus is on visual clarity, emotional impact, and an aesthetic that translates brand messages into powerful, contemporary images – for campaigns, websites, and social media alike.
We produce photo and video content. From concept and storyboard to lighting design and direction and post-production, everything is created by a single creative team. Our focus is on visual clarity, emotional impact, and an aesthetic that translates brand messages into powerful, contemporary images – for campaigns, websites, and social media alike.
We accompany creative projects through to implementation. From material research and production planning to coordination with workshops and construction partners, we ensure smooth processes and the highest quality. Our understanding of design, technology, and haptics guarantees results that impress both in terms of design and craftsmanship.
Philip Reitsperger
Identity Lab was founded 13 years ago by Philip Reitsperger. Today, the studio collaborates with many people. Teams are assembled individually depending on the needs of each project.
