Identity Lab
Design studio for communication, brand development, web design and atmospheric and experience-oriented spaces
Gehirngesund wins Red Dot Award 2025!



Design & communication as well as atmospheric and experience-oriented spaces for brands, stories and companies… that’s what we do!
Identity Lab ist ein Designstudio aus Wien – spezialisiert auf Kommunikation sowie atmosphärische und erlebnisorientierte Räume.
digital
und
analogue
How we work?
Created from a single source and implemented in context.
Unser Ansatz in der Kommunikationsarbeit besteht aus drei aufeinander aufbauenden Bereichen, die zusammen für mehr Effizienz sorgen.
Idea
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Idea and Concept Development
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Brand Positioning
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Content Strategy & Storytelling
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Technology & Materials Consulting
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Design
Visual Design
Web Design & UX/UI Design
Motion Design & Animation
Brand Spaces & Experience Spaces
Production
Creative & Content Production
Motion Design Production
Event and Spatial Installations
Material and Construction Coordination
Philip

Identity Lab was founded 13 years ago by Philip Reitsperger. Today, the studio collaborates with many people. Teams are assembled individually depending on the needs of each project.